The brainchild of three Auckland based creatives creAItype is a brand new AI startup and app developed to assist designers to identify and select typefaces with the most appropriate visual personality for their creative project(s) and customer audience.

Through machine learning the creAItype app has the ability to customise its functionality based on their search history preferences and specific design aesthetic. Eg; over time it will map fonts based on previous style choices and preferences eg; sans vs serif vs block serif vs monospaced vs display which can then be matched to a design brief and clients business sector, audience and offering. It is targeted at all creative professionals including brand, digital, motion and print designers.

Archetype:
THE CREATOR - INNOVATING YOUR FUTURE

A confident, expressive, and innovative brand, creAItype goes out every day with one intention: ‘to make creatives lives simpler’. It is bold, dynamic type treatments, assured colour palette and, engaging messaging deliver a brand experience that is confident and helpful.

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Strategically aligned & dialling up: HONEST [simple & straightforward], SPIRITED [lively, enthusiastic & creative] and CONFIDENT [determined & self-assured].

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I designed an entire branding solution, logo + variations, merch relevant to its market, poster design, social media, and brand guidelines - including primary and secondary logos, typeface, primary and secondary colours, and extended visual language.