The client wanted to create a company that would provide a new service and experience in cannabis. One that would host people in its venue and facilitate smoking sessions, based on the varieties they have in stock which are also available for purchase. The concept behind this service is to provide patrons a venue where smoking cannabis would be done in a respectful manner - in a "zen" environment, and allow customers to relax and enjoy and not abuse this substance.

The client was inspired very much by Japanese zen culture, its minimalism and wanted to incorporate Japanese symbology and motifs within its brand to communicate its belief in a respectful and zen approach to the use of cannabis. They wanted a space that was relaxing, with many natural materials to reflect the brand, and also products and food customers could purchase to take home or use on premises.

A logo that incorporated Japanese motifs that communicated the idea of long lasting, natural rejuvenation of the mind and spirit through smoking cannabis in a respectful, zen approach. The use of a black and white colour palette, the packaging design's use of natural materials like twine and card emphasise the return to the natural state of enjoying the present moment and the joy it brings. The client’s goal is to help educate and empower individuals to bring this practice into their personal lives and enrich it.