I was commissioned to design artwork for a Melbourne Fringe Festival Comedy Show, Rice, Spice, & Everything Nice. It was an all Asian comedy showcase featuring 5 comedians from different part of Asia sharing their life and stories in a funny way.

The goal was to create a show brand that communicated the Asian aesthetic that was also modern and at the same time also showed the more irreverent and unrefined nature of comedy. I created various digital assets, external ads that ran on the Fringe website and
print ads.